1 We bring visitors to the area and to your business
Wye Valley & Forest of Dean Tourism is the only membership organisation for the area, the official Destination Management Organisation and the only body which promotes this cross-county, cross-country area to local, national and international visitors. Visitors to the region contribute over £350m to the local economy and support 8% of employment. By joining us, your business benefits in raising your profile to these potential visitors.
2 Profile listing on our website and in our printed media
Our website lists over 350 tourism businesses covering accommodation, things to do and places to eat. It is the main tourism website for the area and has nearly 500,000 unique visits per year. Each member business has a profile listing page and a link to your website to bring customers to your website. Our website ranks highly in Google and our content generates valuable website visits to your business.
3 We have a full time member of staff focusing on PR, Marketing and Communications
We never miss a trick, we run successful press visits, press stunts and prepare interesting press stories which are circulated to press contacts and via our blog, and generate exceptional coverage. Regular marketing campaigns and social media activity is run to generate awareness and interest in the area. Members can submit stories and news to be featured in our marketing activity for no additional charge.
4 We actively manage the destination website and creative digital campaigns
Our website is constantly updated and focused on key stories and messages, with relevant imagery and offers; we link this to our consumer newsletter and direct all of our social media activity to the relevant pages.
5 We deliver innovative and eye catching marketing campaigns
We use our budgets wisely, working in partnership and on no-cost, low cost digital marketing activity and with those activities which we know will attract the highest profile. Whether it is surfing storm troopers, trending hash-tags or partnership activity such as the recent South West Tourism Growth Fund. We also work on specialist activities, such as the group market, with support from external professionals.
6 We provide market intelligence and research on the destination for your business
We run annual value and volume research, Return on Investment research and work with external research companies to provide monthly how’s business barometers.
7 We inspire and communicate with our members
We hold regular member meetings, events and an annual Tourism Forum. We invite interesting and high profile speakers to update our members. We send regular news updates to members and have a ‘closed’ Facebook group to enable members to communicate with us and other members quickly and effectively. We ask you what you think, want and feel with regular member questionnaires and feedback sessions. We listen.
8 We provide advice, support and networking opportunities for our members
We are here for our members, to provide support, advice and insight from other member experiences.
9 We represent your business and provide leadership for the visitor economy in the area
We attend national and regional events to represent our membership and the views of our members – we are asked to speak at events, give our opinion about the visitor economy and share our members’ experiences.
10 We have a range of excellent benefits for our members
We work hard to find the best offers and benefits to our members, subsidies, discounts, special offers, and we listen to our members to source those offers which will benefit their businesses the most.