Current positions: Board member of Forest of Dean and Wye Valley Tourism (Director) and Head of the Marketing Sub-Group.
Brief experience: Sarah and her husband Adrian are the owners of a new luxury glamping treehouse business, The Hudnalls Hideout, which opened to the public in 2020. It has been long in the planning and is now welcoming guests looking for a luxurious rural getaway.
Sarah is a stalwart of the marketing profession of over 25 years – a Chartered Marketer, who worked for 16 years in the travel industry for brands like Kuoni, Hogg Robinson business travel, and Avis car rental. For the last 12 years, she has been working as a strategic marketing consultant advising small businesses in particular those in the tourism, leisure and lifestyle sectors on how to get better returns from their marketing efforts. She specialises in digital marketing including websites, SEO, blogging, email marketing and social media.
Key skills: Small business / travel & tourism marketing – specialisms of digital marketing including websites, SEO, blogging, email marketing and social media. Glamping a particular area of expertise and Sarah is a keynote speaker each year at The Glamping Show and Open Air Business Gathering.
Reasons for being a board member: I am passionate about creating great customer experiences and am looking forward to offering visitors a unique stay experience in our beautiful area. I first visited the Forest of Dean and Wye Valley in 2014 on holiday and fell in love with the area. Then began a two and half year search to find our own spot here in 2017. The area is truly a hidden gem and by being on the board, I promise to help promote the region and ensure all local businesses and residents benefit. I feel very lucky to now call this beautiful area my home.