20 March 2019

Wednesday 20 March 2019, 11.00 to 13.00, Chepstow Racecourse

About 42 members attended this meeting hosted by our member, Chepstow Racecourse.  As well as the presentations and updates, ten of our business service associates took a table to showcase their businesses to other members and explain what they do.

The meeting stated with the racecourse MD telling us something about the business, not only at Chepstow but more generally about horse racing.  It was a normal racing day at Chepstow and members had the opportunity to stay (free) for the day’s racing.  The course’s chief tipster spend some time going through the race card and where to place your money.

Sarah Orchard, our director responsible for marketing, gave an update on marketing, PR and social media.  She told members about the campaign to encourage day vistors from Bristol to cross the toll-free bridge to visit the area.  This has been aided by a £10,000 grant from FODDC.  Download Sarah’s report.

Kate Starkey from Cheltenham has a business working with various digital platforms for networking and social media from which she creates a steady income as a micro-influencer. Kate explained how best to engage with digital influencers, how to ensure the influencer is best for your business, how to agree deliverables and get the most from the partnership. Kate’s presentation will be available to download shortly.

The final presentation was from Andy Woodward, Director of Travel and Tourism for Quality in Tourism. Andy explained how the way accreditation for accommodation has changed recently.  The traditional star ratings have had to change in the digital era to be more relevant and in the face of competition from review sites such as TripAdvisor.  There are a number of new schemes for Safe, Clean and Legal, Responsible, Ethical, Sustainable Tourism, as well as quality star schemes.  Download Andy’s presentation.

 

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