How to generate great PR and promote your destination

Hear from the Association’s communications officer and our PR agency how PR can benefit your business.

We  will cover the value of PR, what makes a story newsworthy (including examples of bad or poorly presented stories), the importance of photography, timings and how to best to brief the Association about what you are doing.

The session will also touch on the importance of your website to PR, supporting activity with social… and ultimately you’ll learn what journalists want, when they want it, and how